BJ Formento was born in Hawaii and raised in the Philippines. Graduated in photography from the Academy of Arts of the University of California , he moved to New York to assist Richard Avedon , Mary Ellen Mark and Annie Leibovitz .From 2001, as an independent , he worked for many magazines and advertisers, while persevering in his personal work . Richelle Formento studied at the prestigious St. Martins College of Art and became an art director and designer for famous fashion brands of which she oversees visuals: Calvin Klein , Diesel , DKNY , for example. BJ and Richelle were married in 2005 and decided to dedicate themselves to their personal projects influenced by Helmut Newton, Richard Avedon , Irving Penn, Guy Bourdin , they invite us to forget the codes and taboos of the prudish America . Their pictures tell sublimes and sophisticated stories with a background of road trips and vintage decors .